How YFAGA provides a digital gateway to outdoor adventures
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Challenge
The Yukon Fish & Game Association had a story worth telling and a website that wasn't quite telling it. Between conservation work, membership, events, and decades of community stewardship, there was a lot to communicate, and the old site made visitors dig for it. YFGA wanted a home that showed off Yukon's landscapes, welcomed new members, and made the association's mission easy to understand at a glance.
Solution
We rebuilt the site around big, vivid imagery of the hunting and fishing the Yukon is famous for, then organized everything so members and newcomers can find their way without a map. Educational content explains the conservation mission, member stories bring the community to life, and thoughtful touches (image lightboxes, accordions, a proper FAQ) keep dense information tidy. Moving to Directus and Astro means the team can post news and events on their own, and the site loads fast whether you're at your desk or out of cell range on the way home.
Results
The site pulls its weight as more than a brochure. Online sign-up now backs a base of 468 active memberships across single, family, and lifetime tiers, including 175 family plans that cover whole households. On top of that, the site drew 9,450 visitors and more than 18,500 page views over the past year, holding attention for an average of 37 seconds per visit, up 15%. And the rebuild hands the reins to the YFGA team, who manage news, events, and content themselves on Directus and Astro, on a site that loads fast and works smoothly on any device.
