A dynamic information hub that reflects the flare of the northern film industry

Logo design
Web Development
Web Design

The Yellowknife International Film Festival (YKIFF) is a five-day event where filmmakers and media artists showcase their work to film buffs in Yellowknife and around the world. Along with film premieres, the festival hosts workshops and masterclasses, and provides opportunities for the public to engage with film professionals and emerging artists.

The challenge

The YKIFF is an exciting, fast-paced affair where an immense amount of information on films, artists and workshops needs to be immediately available to participants who are constantly moving from venue to venue.

YKIFF needed a website that curated content and organized it into easily navigated categories— like schedules, bios, film write-ups and workshops—and was also responsive, or designed with a mobile-first approach, as most festival-goers would be visiting the site on their phones. They also wanted the site to be easy to update from year to year.

Functionality wasn’t the only consideration. YKIFF also wanted to reflect the artistry and creative flare of the film industry, as well as the unique culture of the North. Brand work was needed to create compelling visual elements that would blend seamlessly with the required functionality of the site.

The Solution

We built the new website from the ground up. Incorporating an intuitive user experience and a robust back-end with Webflow, we made it easy to showcase the festival's programming, amazing films and special guests. This design also allowed festival administrators to easily update and curate content.

YKIFF’s established logo had strong brand recognition, so we had to think carefully about what was needed. The logo was a little rough, so keeping its essence, we updated and formalized it. We also provided a logo package to help facilitate website design ideas and further professional marketing.

a very subtle logo update

landing page from the 2022 festival.

MBDC is proud to have been a working with YKIFF Since 2017. The 2021 Festival Landing page.

landing page from the 2020 festival.

landing page from the 2019 festival.

landing page from the 2018 festival.

landing page from the 2017 festival.

Like what you see?

Need to solidify your brand and keep things updated in a fast-moving environment? We can help you set the stage to promote your event and ensure participants have the latest info.