Social media marketing campaigns are no longer just a luxury—they are a critical part of inbound marketing.
Facebook ads have the potential to help you significantly improve visibility, drive sales, and grow your business. Getting the most out of your Facebook ad spend requires knowledge and experience with the Facebook ad platform. It's not as simple as plugging in your credit card and boosting a post or building an ad to set it and forget it. A successful Facebook ad campaign requires careful strategy and testing to find just the right combination of targeting, content, and creative design to reach and engage your ideal customers.
Based on your company’s unique goals, We'll choose the best ad formats for your business and design branded ads with compelling copy that appeals to your ideal buyers. Through precise audience targeting, we make sure that your ads are being served to those who are most likely to be interested in your products. We will also monitor success and test different ad elements to optimize performance and drive growth.
For a growing business, it's important to utilize all the powerful advertising channels available without spreading your budget too thin. Instagram, in particular, offers brands an extensive range of marketing tools that can be catered to target specific groups with highly effective ad types.
With over 1 billion monthly active Instagram users, Instagram provides a vast amount of people for businesses to target. The photo-centric platform is one of the most used mobile platforms throughout the world. And because it is owned by Facebook, businesses who advertise through Instagram will have access to the most robust targeting features on the Internet.
75% of Instagram users will take action on ads that they see on their news feed. And over 1/3 of Instagram users have used Instagram to purchase a product online. Businesses who create effective ads and target them at relevant audiences will have an opportunity to increase website traffic and conversions.
Since its release in 2011, Snapchat has been recognized as one of the most successful and fastest-growing applications on the market today. As of 2019, they have reached 190 million daily active users.
As a technology with storytelling at its core, Snapchat marketing complements the advertising industry and ethos perfectly. Companies have the ability to visually present their brand in a revolutionary way while reaching the Holy Grail of demographics: the under-30s (72% of all people within this age range use Snapchat).
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