Email is still one of the most cost-effective forms of marketing for all stages of the sales cycle. Successful email marketing should benefit your business and your buyers at the same time. Buyers receive timely and useful information, and you get an opportunity to guide them further down your sales funnel.
Before setting up your email signup form, we research information that you might want to ask for, and then use this data to segment and personalize your email campaigns. Focusing on your email marketing campaign will help grab your recipients' attention and direct them towards your desired call-to-action.
Our goal when designing emails is the same as when we design websites: To trigger clicks and drive traffic to your site. Once a visitor is at your site, it is vital to fulfill subscribers' expectations and use landing pages that reflect whatever your email is advertising. As a brand, you want to offer your customers a consistent user experience for the entire campaign, so that experience drives conversions.
We do A/B testing on our email marketing campaigns to measure and optimize your click-through and open rates. A/B testing helps make sure that your newsletters are created with email best practices, as well as brand-specific data or the use of email automation, which allows us to create an email that is perfectly tailored to your customers.
Our email marketing solutions are always focused on driving results. We thoroughly analyze our findings to understand user behaviour surrounding email campaigns and use our insights to develop an approach that best fits the needs of your users.