Protecting nature by spreading the word online

Social Media Ad

When the Yukon Government's Department of the Environment aimed to heighten public awareness regarding their Turn in Poachers and Polluters (TIPP) line, they turned to MBDC. They needed a rejuvenated approach, given the platform's crucial role in conserving the territory's rich environmental and wildlife heritage. MBDC swiftly developed and executed a multi-channel campaign that included targeted Google Display ads and an array of engaging social media ads for platforms like Twitter. Each piece of content emphasized easy reporting methods and underscored the anonymous nature of TIPP submissions, ensuring Yukon's pristine environment remains safeguarded. The outcome? A marked uptick in reports, testament to the campaign's efficacy.