Financed and owned by the Government of the Northwest Territories (GNWT), the Mackenzie Valley Fibre Link is a wholesale bandwidth provider that allows northern providers to supply residents along the Mackenzie Valley with improved, high-speed telecommunications—via a new a fibre optic backbone. A website was required to communicate the exciting opportunities of becoming an Internet Service Provider (ISP) for potential entrepreneurs along the new Fibre Line. The site needed to be driven by a CMS (Content Management System) that could be edited easily and quickly, and provide clear, concise infographics and wayfinding for potential customers. The result is a lively, responsive, interactive experience that communicates Mackenzie Valley Fibre Link's potential for users, as well as its technical operational details.
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